Market strategies and analysis

Enhancing customer satisfaction through actionable market data

Energy executives must gain and retain profitable customers, ensure reliable systems, and sustain a high level of customer service and satisfaction. In order to do this, timely, actionable customer and market data is necessary.

 

With over three decades of operating and research experience, KEMA has been focused on developing and transferring practical solutions to our client’s challenges, following sound engineering principals, innovative statistical analysis and creative market research.

 

We provide the strategic framework, analytical tools, and targeted data development capabilities clients need to extract maximum value from market research activities. We have conducted surveys of tens-of-thousands of residential and business customers.

 

Research and market analysis to enhance customer satisfaction

Our statisticians are routinely engaged in the efficient design and implementation of projects directed at collecting relevant data to meet the project objectives. These projects range from those directed at assessing the success of energy efficiency or marketing activities to classical load research efforts. We also routinely conduct research that requires specialized customer contact, either to solicit survey information, characterize or to secure permission for an on-site visit.

 

Utilizing state-of-the-art software, our data analysts and statisticians recommend the most appropriate techniques to meet your specific needs. We use a full range of multivariate analysis techniques, including:

• multiple regression

• logistic regression

• choice analysis

• cluster analysis

• factor analysis

• segmentation.

Our strategic market research service encompasses all aspects of customer research and market analysis. We help clients to better understand their markets and to generate actionable plans to increase their customer satisfaction and strengthen the bottom line. And our web-based analysis tools also help clients easily use their data.

 

Our market strategies and analysis solutions include:

• survey design and implementation

• focus group development and facilitation

• sample design

• market segmentation and strategic analysis.